Windows Phone 8

Global Launch Campaign

Client:

Microsoft

Scope:

Art Production Lead

Year:

2012

OVERVIEW

As Lead Production Artist at CPB, I helped bring Microsoft’s Windows 10 and Windows Phone launch campaigns to market across a broad range of consumer touchpoints. Working alongside the creative and design teams, I led production across print, out-of-home and digital executions, developing campaign layout systems and guidelines that helped maintain consistency as the work scaled across formats and markets.

Role: Lead Production Artist
Agency: Crispin Porter + Bogusky
Client: Microsoft
Disciplines: Production Design · Print · OOH · Digital · Campaign Systems · Layout Guidelines

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