All Four:One
Category / Discipline
Integrated Campaign
Role
Creative Lead, Art Direction, Photography, Strategy
Client
University of Colorado
Year
2016
A multimedia campaign created to better brand the University of Colorado system and build affinity for its four campuses across the state.
Campaign Premise
Colorado and CU’s four campuses are inseparably linked — each campus shaped by its place, and the state made stronger by the ambition, access, and impact of the university system.
The Idea
A unifying campaign thought: four campuses, one system, one state-wide promise.
My Role
I was involved from initial campaign development through execution — supervising TV shoots and edits, progressing the strategy, shaping the visual system, and producing photography assets for use across the campaign.
Outdoor
Broadcast
Short-Form Documentary
Radio
Elevate :30
Change the World :30
COPY: Representing the best of what public higher education should be, the University of Colorado provides a powerful combination of immersive classroom and real-world experience across our four campuses. CU’s nationally ranked programs inspire thinkers, dreamers, and doers to address the world’s grandest challenges. And with some 450,000 alumni around the globe who have already made a difference, we’re just getting started.
COPY: Representing the best of what public higher education should be, the University of Colorado provides a powerful combination of immersive classroom and real-world experience across our four campuses. CU’s nationally ranked programs inspire thinkers, dreamers, and doers to address the world’s grandest challenges. And with some 450,000 alumni around the globe who have already made a difference, we’re just getting started.
COPY: As one of the largest economic drivers in the state, the University of Colorado contributes more than $12.3 billion to the local economy each year. From the hundreds of thousands of highly skilled alumni making their mark across the state to the 160 companies that have emerged from university research, CU is committed to the progress of our state.
COPY: Known for our commitment to health and innovation, the University of Colorado provides 50 million dollars of donated care annually throughout the state we call home. From pioneering clinical research at our world-class CU Anschutz Medical Campus to providing essential health and wellness programs for communities big and small, our four campuses are helping Coloradans everywhere live better lives.
Website + DIGITAL
RESULTS
Campaign research showed a 9% increase in advertising impact, a four-point lift in overall positive perceptions, and significantly stronger perceptions among campaign recallers. In addition, 6.2% spontaneously attributed their changed perception directly to advertising, up from 4%.
Next Project
Select the next case study
→